Brother Industries entered the embroidery industry after several computerized embroidery companies as Brother Embroidery Machine, contracted it to provide sewing heads. In addition, Pulse Microsystems developed software for them called PG1. PG1 had tight integration with the embroidery machine using a high-level protocol, enabling the sewing machine to pull designs from software, rather than having the software push designs to the machine. Singer failed to remain competitive during this time.
Machine embroidery is an embroidery process whereby a sewing machine or embroidery machine is used to create patterns on textiles. It is used commercially in product branding, corporate advertising, and uniform adornment. Therefore, it is also used in the fashion industry to decorate garments and apparel. Similarly,brother embroidery machine is used by hobbyists and crafters to decorate gifts, clothing, and home decor. Examples include designs on quilts, pillows, and wall hangings.